The objectives of the APC are:  

• to ensure standards of disclosure that provide an adequate basis for judging the reliability and validity of results of surveys that are published in the public arena;

• to encourage the highest professional standards in public opinion polling and advance the understanding of and the confidence in how polls are conducted and how to interpret poll results;

• to establish practical Guidelines and a code of conduct for public opinion polling in Australia;

• to advance the Australian public’s understanding of how polls are conducted and how to interpret poll results; and 

• to inform media and the public about best practice in the conduct and reporting of polls.